History & Profile

It is 1930 when Umberto Mascagni opens a small laboratory making picture frames in the heart of Bologna, with the help of his wife Elsa.

In 1933, Umberto has the intuition that leads a revolution in the way of designing picture frames, and creates the legendary ‘’Lumaghen’’ (snail): an innovative framework, which differs from any other photo frame on the market: it consists of a metal base locking with a simple and very effective mechanism like a pair of glasses. A photo is not enclosed between four pieces of frame, but through the transparency of the glass alone...

The inventiveness and tenacity of Umberto are rewarded in 1934, when company Upim (Unique Italian Market Price) placed an order for thousands of frames to Umberto Mascagni company. Upim, with its 33 stores across Italy, becomes the springboard for Mascagni products, that immediately meet the appreciation of the public.
The 60s see a major expansion of the company, more and more entrusted to the care of Umberto’s son, Mario, assisted by his wife Nella. In this period Mascagni becomes the major manufacturer of photo frames in Europe.
In 1964 the first edition of Macef (Exhibition of household items, glassware, ceramics, hardware and tools) takes place in Milan. Mascagni presents its products for the first time in an international exhibition. The success is great!
In 2010 during the celebrations of the 90th of Macef, Mascagni has received an award as one of the three Italian companies that have participated to all editions of this prestigious exhibition.



The company, now directed by Michele Mascagni, is a modern structure with a strong focus on innovation. With the collaboration of the best designers, and through a wide network of specialized distributors, Mascagni sells its products throughout the world.

Mascagni headquarters are in Casalecchio di Reno and its wide storehouse in Castel San Pietro Terme, from which every year more than 15.000 shippings are delivered to more than 4000 customers. The company participates to the major international fairs in the field: Homi in Milan, Maison & Objet in Paris, Photokina in Cologne, Ambiente in Frankfurt.


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